Ducati continues to grow and produce motorbikes that make people dream. In 2017 the Casa di Borgo Panigale delivered 55.871 motorcycles to customers all over the world, consolidating the success of the previous year (55.451) and confirming the positive trend that characterized the company over the past eight years
“2017 was another positive year for Ducati both from a commercial and a sporting standpoint – says Claudio Domenicali, Managing Director Ducati Motor Holding – We fought for the MotoGP title until the last race, we have won six races bringing the best results since 2009. The continuous renewal of the product range and the strong focus on the production of high quality motorcycles has allowed us to continue to grow even in a world market difficult. A big thank you goes to all the women and men who passionately make every day the realization of these extraordinary motorcycles and that have allowed Ducati to become one of the great Italian excellences “.
The whole range of models contributed to this result, confirming the constant and continuous consensus by of Ducati fans all over the world. Particularly appreciated the family Multistradawhich in 2017 has expanded with the unpublished Multistrada 950. Good sales of the family Monsterof the SuperSport and of the exclusive 1299 Superleggerawhose 500 units were purchased even before the start of production, at the price of 80,000 euros.
Scrambler has confirmed the success of the previous two years, strengthening, with the Desert Sled and Café Racer, the range of bikes proposed with this new brand. A total of 14.061 units delivered in 2017, which significantly participated in the overall sales result.
Important growth in Italy which closes the 2017 with + 12%, with 8,806 bikes delivered. Positive sales trend also in Europewhere Ducati overall increased deliveries by 4% for a total of 31,123 units. Significant growth on the Spanish market, which recorded an increase in sales of 28.3%
In the United Stateswhich confirms the first market for Ducati, deliveries increased by 1.3 % for a total of 8,898 motorcycles sold. Argentina is growing, where sales have recorded a + 66%
In the Asian markets, Ducati delivered a total of 5,805 motorcycles, also strengthening its presence in China (+ 31%), where it was doubled the sales network, from 9 to 18 dealers
The words of Andrea Buzzoni, Global Sales and Marketing Director
“Despite a declining global market, we have increased our market share. We have grown significantly both on consolidated markets such as Italy and Spain and on emerging strategic markets such as China and Argentina. This is thanks to a range able to retain loyal Ducatisti in the world, but also to win new customers with models such as SuperSport, Multistrada 950 and the Scrambler family. The sales success of the 1299 Superleggera and the 1299 Panigale R Final Edition also confirm our technological and brand leadership in the segment of high-end sports bikes. “
And now, the Panigale V4
The positive closing of 2017 allows Ducati to look to the future with optimism and confidence. For 2018 the product range is, if possible, even stronger and more innovative. Among all stands out the Panigale V4 the first motorcycle produced in series by the Bolognese House to be equipped with a four-cylinder engine, strictly derived from the Desmosedici of MotoGP, the result of the largest investment made in a single product in the company's history. The new Scrambler 1100 adds a totally new dimension to the Scrambler world ®made of technology, performance, very high quality finishes, dimensions and maximoto comfort. Multistrada 1260 brings an important technological evolution in the Multistrada world, with a high-resolution dashboard, electronic gearbox and a lot more torque at intermediate speeds, ideal for a sporty touring. The new 2018 bikes are completed by a renewed Monster 821 and the 959 Panigale Corse.